In 1974, Dr. Rory O'Day published an article in the Journal of Applied Behavioral Science in which he described the "Intimidation Rituals"; a process of bureaucratic opposition that provokes hierarchical retaliation following a fourfold pattern:
• Nullification
• Isolation
• Defamation
• Expulsion
The fact that after nearly forty years, the original article continues to be cited in journals and books, reprinted in texts, and reproduced for use in university and college courses, suggests to us that the model reflects something real and enduring about organizational life that seems independent of the purpose of the organization (e.g., educational, religious, political, military, profit/non-profit, professional, recreational, governmental and non-governmental).
In short, anywhere there is a hierarchy, there are the intimidation rituals waiting to be invoked anytime the hierarchy is threatened for whatever reason. The target could be a whistle-blower, a reformer with an agenda for change, or simply just somebody whose difference clashes with the profile of the "ideal" organizational member.
For more information read:
“Intimidation Rituals: Reactions to Reform” by Rory O’Day, Ph.D. (1974)
O'Day Associates
19 Fairmount Road
Halifax, NS, Canada B3N 1H5
David J. Lanners, MBA, PMP
CFPIM, CIRM, CMQ/OE, CQA, CQE
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